I've been playing with a blog with fake Howard Stern news. Taking strange news stories and then adding a made up Howard Stern spin. It's meant as comedy, but maybe it's not that funny. Because it seems like just about all news these days concerning Howard is already made up. Here's a great example:
Obviously, there's no story here. Just an unscientific poll by a completely random sample of people. Of course, the only thing of interest is the Howard Stern name, so they drag the information about that on to the second page to try to get more hits. Unfortunately, this kind of bullshit works to get clicks.
But since they bring up the subject, let's play it straight. As I've mentioned before, Howard Stern's broadcast gets OVER TWICE the listeners of ANY other broadcast on Sirius. In second place, top 40 music. Nothing else, comes close. Sports is way down on the list. Over 45% of Sirius/XM subscribers listen to Howard Stern at least once a week. Over 26% are daily listeners. The loss of Howard Stern could single handily cut Sirius/XM revenue in half.
One of the big disappointments with Sirius/XM has been sports, which have not gotten huge listeners. This has a lot to due with the limits of the technology. Sirius/XM works best in cars, so most listeners are either commuters or casual listeners on their way somewhere else. Sports fans often listen in their homes, or garage, or offices, where Sirius/XM has less of a presence.
So can Sirius/XM survive without Howard Stern? Yes, probably. But will it take a huge hit in profits? Yes, unquestionably. Should it keep spending on sports, or Howard? Howard.
And if you want to check out some "real" fake Howard Stern News, below is the link. I'm still playing with it. (Please ad lots of goofy comments. That's kind of the point.)
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