So here's a link to a dorky piece on the Business Week blog about how some bozo learned IT lesson's from trying to get his Sirius radio hooked up to listen to Howard.
First thing, it's total crap. No, I'm sure the guy spent $500 for his Howard Stern fix. But who cares? Trying to apply some IT lesson to it is bullshit. However, the guy isn't an idiot, and neither is Business Week. Putting Howard Stern's name in a blog piece means you'll get hits. So who cares if the rest is garbage? People will write all sorts of junk just to try to take advantage of the Howard Stern name to attract attention.
What is more interesting is that this guy spend $500 just to listen to Howard. No, not for the Sirius XM commercial free music, not for the multiple channels, he paid $500 up front, plus monthly fees, to be able to listen to Howard Stern. And he's not the only one. Lots of people do it. Not only that, he went to a lot of trouble to pay $500. It took hours of his time, several trips to installers, and a lot of money.
This is important to remember in an age where people supposedly have unlimited choices for free content, and supposedly don't want to pay for anything. People will pay for Howard Stern. This guy could have easily listened to his new radio, popped in a ripped CD, he could have connected an iPod with free podcasts, he could have done a bunch of stuff. But he wanted Howard and was willing to pay a lot of money for the trouble. Meanwhile, the press seems to think Howard Stern has no choice but to retire or re-up with Sirius for much less money. I don't think so.
You listening, Mel? I'm sure you are.
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