Here's a really moronic piece on the Howard Stern negotiations:
It says that Sirius might be better off without Howard Stern and his FCC censorship problems. What? The whole selling point of Sirius is that it isn't censored! Without Howard, half the argument for paying for radio is gone. What the hell is this blogger thinking?
It mentions that Sirius has other high priced talent. But what it fails to mention is that Howard's ratings on Sirius are TWICE that of any other station.
What comes in second? Top 40 music. Nothing else comes close. None of the other high priced talent on Sirius comes close to Howard's ratings. Close as in much less than a quarter. Even sports has been mostly a bust for Sirius XM. Oh, and guess what, Howard has commercials. Sirius makes extra money from those. Sirius music stations (the only thing close to Howard's ratings) don't have commercials and don't make extra money.
Sirius does need to save money on talent. It needs to fire people who aren't Howard Stern. And it needs to pay whatever it takes to hold on to him. Or he will go back to traditional broadcast and Sirius just might not survive.
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